Our Story

The founding of IlluMine Research began with a very frustrating set of questions. Questions that could not be, but often were, 'answered' with canned and relatively uninformative data summaries. Visually appealing reports and dashboards in lieu of rigorous evidence-based quantitative and qualitative practices. Overly assertive guesses and inconsistent interpretations of visualizations. Ultimately these replaced the sense of humility required to understand that 'truths' in the clinical setting, the operations setting, or the population health management setting are rarely simple. And that recognition of not knowing is the first most important step in creating positive changes at any level.

It is not unusual for intuition to supercede evidence in healthcare. In fact it's commonplace. It's not that intuition is bad. It's actually important! But alone it is often poorly informed. And when poorly informed intuition is used to make decisions, the results can present very costly burdens of risk both to patients and institutions.

As in patient health, prevention is a far better solution. And there are SO MANY problems that can be prevented, increasing the quality of healthcare in your organization. But the classic exercise of looking for 'root cause' post-mortem won't fix the problems you face now. All you can do is find out how something failed. Note that the vast majority of operational problems are rarely, if at all, the result of a single event. Comparable to patient medical problems, they each have time-bound histories, multiple contributing factors, and sometime multiple effects. What they need is a voice, to first be understood, then to be solved.

With this in mind, we began in 2015 by addressing a problem with summary data reports, which can be non-informative, cherry picked, or simply misleading. We started by creating custom applications that employed statistical and machine learning methods to inform and become embedded as a partner within the decisioning process:

  • Apps that help answer whether or not a KPI is even, well, a KPI (many if not most are very loosely constructed, and never truly tested).
  • Apps that explain, among possible contributing factors to a problem, which are the most likely alone or in combination, to produce one or more outcomes.
  • Apps that simulate and answer 'what if' scenarios, giving one a sense for how different inputs to a problem may affect outomes.
  • Apps that predict, answering 'what will happen next?', and prescribe: 'what should we do now?'.

If these questions are important to you, you'll bet they are important to us. And with the additional tools of AI, we have created a new generation of applications that can deliver value to you, even better. This is what we live and breathe. Patient, operational, and population health are our key foci. We want to partner with you to make your vision in healthcare a reality. We know it drives you if you're reading this - so let's take that journey together.

Our Mission

"To transform healthcare delivery through evidence-based analytics and AI that enhance, rather than replace, human expertise. We develop transparent, explainable solutions that bridge the gap between data science and clinical practice, helping healthcare providers optimize patient outcomes and operational efficiency while maintaining the highest standards of scientific rigor and practical utility."

Our Team Leads (other bios of all staff coming soon!)

We are a team of healthcare professionals and data scientists who are passionate about using the tools of data science and AI to improve healthcare delivery. Our culture is one of collaboration, transparency, and innovation. We aren't a large company, but we are very tight knit. All of us have a passion for our work, and everyone has a voice in the decisions we make, a strong touch in the work we do and the products we create. There is a strong sense of ownership and accountability for the work we do. We all loathe corporate finger pointing, instead opting for a culture of learning and improvement. Collectively, this makes the whole far better and more efficient than the sum of the fantastic members of our team. It is what has made IlluMine Research, and the lives of the people we serve, a success.

Team Member 1

Phillip Middleton

Founder, CEO

Phillip returned to mathematical stats and ML/AI at the end of his 25 years as a PA in neurosurgery. His broad experiences sparked his interest in developing digital tools that can truly impact healthcare. His wife of 20 years and 3 kids are his joy in life. Life-long learning, jiu-jitsu, and teaching scuba diving to underprivileged kids are his 'happy places'.

Team Member 2

Firyali Omondi Reid

Director, Clinical Compliance and Outreach

Sarah brings over 20 years of clinical experience (nursing and healthcare administration) to our team, ensuring our solutions align with real-world healthcare needs. Her extraordinary talent and kindness is amazing. Just watch out - she has wicked judo skills!

Team Member 3

Seth Karlin

Director, Sales and Marketing

Seth brings decades and wealth of information that has been gleaned from his experience in a multitude of industry. He really understands the needs of our clients, and his insights are an invaluable guide. He might be one of the funniest people you'll ever meet. He is an avid runner, and his German Shepherd, Max, is too!

Team Member 4

Emily Rodriguez

Data Science Lead, Epidemiology

Emily leads our data science initiatives, bringing expertise in statistical modeling and healthcare analytics. Her work focuses on developing robust predictive models that help healthcare providers make data-driven decisions. As you can tell, she is a creative at heart, spending her free time making art and playing with her dog, Luna.

Team Member 5

Prasanth Cherukuri

Data Engineering Chief Architect

Prasanth came to us with an extensive background in data engineering and development. He currently oversees our data engineering and development efforts, ensuring our solutions are scalable, secure, and user-friendly. His wife and 2 kiddos are our local heroes! He is a no holds barred team member, and we love him for it!

Team Member 6

Eva Tamara Mizrahi

ML/AI Engineering Lead

Tamara specializes in ML/AI use in visualization. Her background in mathematical statistics and machine learning helps understand complex data patterns in a sound and consistent manner. Lisa might have shown us all how difficult her love for rock climbing and bouldering is. This shows in her willingness to dive into the most headache inducing problems effectively.

Team Member 7

Jarret Wilson

Software Eng. Lead

James brings extensive experience in clinical informatics and healthcare IT. As you can see, he has a funny sense of humor, and is really invested in the success of the entire team. He's a brutal competitor in club basketball, and he and his family are champions in every sense of the word.

Team Member 8

Rachel Patel

Healthcare Economics Lead

Rachel leads our research initiatives, focusing on developing innovative approaches to healthcare data analysis. Her work helps push the boundaries of what's possible in healthcare analytics and AI. She is a ball of energy, even while amazingly caring for her family's latest addition, Nandini!

Our Core Values

Integrity

We place ownership, soundness, transparency, security, and compliance as our 5 pillars of integrity. We value humility and if we don't know something, we say so and find out. If we make a mistake, we own it and make it right. We value our clients and doing otherwise is simply a waste of their valuable time and resources.

Innovation

Pushing the boundaries of what's possible is what makes winning teams win. And we have a process that allows us to build a product funnel from what we've learned in custom projects for what we can do next. Here, experience is both our best teacher and differentiator.

Collaboration

Internally, we work as a well-trained unit, from concept to deployment, each working off of each others strengths and being malleable to the needs of each and every project. Externally, we work tightly with our clients, to ensure that we are always aligned with their needs and desired outcomes. The digital healthcare space is always changing, and we are always learning.